Every figure below is calculated from the same 100-post public sample as the panel above, observed Oct 5, 2026, 2:34 PM PDT, with the report’s current formulas. Publication dates are UTC calendar days. The sample records no time of day, so it shows no posting hours.
The quick answer
Across the 96 posts @sephora authored in this 100-post sample, it averages 10,135 likes and 153 comments per post. These are values recorded at observation, not live account metrics. The 8 ranked rows below link to their source posts.
This is a retained sample. The observation time marks when its public posts were read; it is not a separate observation time for every field. Public posts and their counts may change or become unavailable.
Headline numbers
- Posts analyzed
- 100 public posts, each one linked back to its original Instagram permalink.
- Average likes
- 10,135 likes per post across the 96 posts @sephora authored.
- Average comments
- 153 comments per post across the same 96 posts.
- Posting cadence
- 23.7 posts per week across the window, with 1 pinned post left out.
- Busiest weekday
- Sunday — 16 of 99 unpinned posts landed on it.
- Top hashtag
- #SephoraSquad appeared on 10 of the 100 posts.
Posting cadence
The retained posts span Aug 15, 2026 to Oct 5, 2026 (UTC publication dates). Without the 1 pinned post, which stays at the top of the profile, they span Sep 6, 2026 to Oct 5, 2026. This sample does not prove continuous collection or a steady publishing rhythm.
Inspect the dates and gaps directly. A count averaged over a window can conceal bursts, pinned posts or missing coverage, and does not show how often a viewer saw the account.
Top posts by engagement
Ranked by the likes plus comments recorded at observation, among the posts @sephora authored. Each row links to its original Instagram post for source context. Current counters may differ from the observation, and a source link does not independently verify the recorded values.
| # | Date | Format | Likes | Comments | Caption | Source |
|---|---|---|---|---|---|---|
| 1 | Sep 16, 2026 | Reel | 249,160 | 2,066 | Concealer is personal. Change our mind. @marcjacobsbeauty @glamzilla @sally_carden @colleen_heidemann @makeupb… | Open post |
| 2 | Sep 25, 2026 | Reel | 50,940 | 330 | The @gisou Cherry Chocolate Collection is HERE 🍒 Shop the Cherry Chocolate Lip Oil, Lip Mask, and Hair Perfume… | Open post |
| 3 | Sep 9, 2026 | Carousel | 40,033 | 1,381 | Be there in 10? 🛍️ | Open post |
| 4 | Sep 26, 2026 | Carousel | 39,720 | 214 | The stars aligned for this collection ✨ Introducing Celestial Skies, the dream collab from @sharkbeauty and @c… | Open post |
| 5 | Sep 27, 2026 | Reel | 38,310 | 292 | Elite skater or elite employee? @alysaxliu | Open post |
| 6 | Sep 10, 2026 | Image | 31,888 | 245 | Can a makeup bag ever stay clean, though? | Open post |
| 7 | Sep 13, 2026 | Reel | 28,355 | 333 | Never let them know your next move. New Vendetta by @valentino.beauty is available now. | Open post |
| 8 | Sep 10, 2026 | Reel | 24,297 | 106 | Save this Gisou routine for your next everything shower 🙂↕️ | Open post |
Coauthors and caption mentions
Collab posts. 25 accounts are credited as coauthors on posts in this sample. Those credited on the most posts: @gisou and @katiejanehughes. The listed coauthors are visible joint-publication evidence in this retained sample. Coauthor status does not establish payment, a talent contract or a negotiated partnership.
Caption mentions. Captions mention 160 accounts; those mentioned on the most posts are @sephoracollection, @milkmakeup, and @summerfridays. A mention is a reference in a caption. It does not establish a collaboration, talent contract or paid partnership.
Run this report on your own competitor
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FAQ
Is this an official Sephora analytics report?
No. Instaseer is independent and not affiliated with Sephora or Instagram. Every number here is derived from Sephora's public posts, and each row links to the original post so you can check it yourself. Private metrics such as reach, impressions, saves, and ad spend are not public and do not appear anywhere in this report.
How many posts does the report read?
This sample reads 100 recent public posts. When you run a report on your own competitor you choose the post count, and the report covers posts and Reels together.
Can I run this on any Instagram account?
Research requires an available public Instagram account. A public account may still be unavailable to the source or return a limited window. Private accounts are outside the supported scope.