The quick answer
Across 20 public posts, @sephora averages 5,876 likes and 747 comments per post, publishing about 0.6 times a week. The table below ranks those posts by likes plus comments so you can open the ones that actually earned attention, rather than scrolling the grid and guessing.
This page is a frozen snapshot so it stays stable and checkable. Public engagement keeps moving after capture, so the counts on Instagram today will be higher than the counts here. Run a live report to read current numbers.
Headline numbers
- Posts analyzed
- 20 public posts, each one linked back to its original Instagram permalink.
- Average likes
- 5,876 likes per post across the analyzed window.
- Average comments
- 747 comments per post across the analyzed window.
- Posting cadence
- 0.6 posts per week across the window.
- Busiest weekday
- Sunday — 4 of 20 posts landed on it.
- Top hashtag
- #SephoraSquad appeared on 2 of the analyzed posts.
Posting cadence
At 0.6 posts per week, @sephora publishes on a rhythm you can plan against rather than a single campaign burst. The oldest analyzed post is dated September 24, 2025 and the newest May 6, 2026. The format mix in this window is 18 videos, 2 images. Sunday is the busiest day in the sample, carrying 4 of the 20 posts.
Cadence is the cheapest competitive signal to act on. It tells you the publishing volume you would need to match this beauty retail brand in a visitor's feed, and whether the account leans on one format or spreads across several.
Top posts by engagement
Ranked by likes plus comments. Every row links to the original post on instagram.com, so nothing here has to be taken on trust.
| # | Date | Format | Likes | Comments | Caption | Source |
|---|---|---|---|---|---|---|
| 1 | Sep 24, 2025 | Video | 17,181 | 13,895 | Small pic, BIG news: My Sephora Storefront is live! Content creators can now get rewarded for sharing beauty… | Open post |
| 2 | May 3, 2026 | Image | 26,776 | 136 | Your move, 🍎 | Open post |
| 3 | May 3, 2026 | Video | 17,915 | 239 | This is a learned skill. @glowrecipe @fatherkels @officiallysoniaramos @chelsealazkani @alyssalauren @jamiejc… | Open post |
| 4 | May 2, 2026 | Image | 10,240 | 31 | The best kind of charging station. | Open post |
| 5 | May 5, 2026 | Video | 8,974 | 80 | Spritz on Gisou’s NEW Honey Infused Hair Perfumes 🤎 Looking for the perfect match for your tropical lippies?… | Open post |
| 6 | May 4, 2026 | Video | 4,300 | 47 | A fruity twist you’ll want to spritz 🍧 Shop new Aura Hair + Body Mist in Lychee Baby by @emijayinc. | Open post |
| 7 | May 3, 2026 | Video | 3,941 | 40 | How do we get one of these in our garden? @shawtysin_ @jaylabrenae @julia.hatch @callmechrissyy @giaaldisert | Open post |
| 8 | May 2, 2026 | Video | 3,937 | 22 | Newest addition to the lineup: @summerfridays ShadeDrops Mineral Milk Sunscreen ☀️ A new milky, weightless mi… | Open post |
Who Sephora works with
Caption mentions. The captions tag @glowrecipe, @armanibeauty, @rachrigler, @sharkbeauty, @chrismcmillanhair, @brittminetti, @boy__smells, @zoesaldana, @lancomeofficial, @rozhair. Mentions are cheaper than collabs and usually mark a talent credit, a partner brand, or a sub-brand handoff.
Run this report on your own competitor
Paste any public Instagram handle into the console on the InstaSeer home page and you get this same report — headline numbers, cadence, ranked posts, and a source link on every row. No login for the first one, and no connection to your own Instagram account.
FAQ
Is this an official Sephora analytics report?
No. InstaSeer is independent and not affiliated with Sephora or Instagram. Every number here is derived from Sephora's public posts, and each row links to the original post so you can check it yourself. Private metrics such as reach, impressions, saves, and ad spend are not public and do not appear anywhere in this report.
How many posts does the report read?
This sample reads 20 recent public posts. When you run a report on your own competitor you choose the post count, and the report covers posts and Reels together.
Can I run this on any Instagram account?
Any public Instagram account. Private accounts return nothing, because InstaSeer only ever reads what a logged-out visitor can already see.