Read public page evidence
A Facebook competitor review should record what the page published, when it was published, which visible metrics were available and which source links support the observation. Compare like formats where you can verify the format. A missing or unknown type must not silently become a photo, video or ordinary post.
What the retained samples actually identify
The following are historical saved samples, not current Facebook measurements. The timestamp is when each sample was saved; it does not establish one observation time for every field. The earlier article grouped rows into video and photo categories that the retained type field does not reliably supply. This table reports that field as stored.
| Account | Posts | Saved timestamp (UTC) | Stored format labels |
|---|---|---|---|
| mcdonalds | 20 | 2026-05-21T23:19:02.292Z | Unknown: 18; Carousel: 2 |
| lululemon | 20 | 2026-05-21T23:16:47.248Z | Unknown: 20 |
Unknown means the source did not provide a usable normalized format label. Open the original post before assigning a format manually, and record that classification separately from the source field. Do not infer a format’s average performance from these unknown rows.
Fields for a page review
- Publication date and timezone, to describe the sample window.
- Caption and source URL, to preserve the exact example.
- Visible likes, comments and views when available, with missing values identified.
- Verified format and whether the classification came from the source or manual inspection.
- Observation time and coverage, separately for each page.
Compare without assuming a cause
Report counts, median and range for the same eligible cohort. A difference between two pages does not show that one format caused more engagement. Account size, post age, content and paid distribution can differ. Public counts do not establish ad spend, private audience analytics or conversion.
Availability and existing accounts
V5 launches with Instagram research. This educational Facebook page does not offer new V5 Facebook collection or a free paid report. Existing customer terms are preserved. Contact support to confirm existing access, or review current V5 offers.
Common questions
Is this the same as a page owner’s analytics?
No. A public competitor review uses available public evidence. It does not provide private account analytics.
Can these samples prove that video performs better?
No. The stored format coverage is incomplete, and an observational sample would not establish causation even with complete labels.