Estimate creator pricing
Enter the public numbers you already have. If you do not know the engagement rate, calculate it first with the Instagram engagement rate calculator.
Feed post estimate = followers × (engagement rate ÷ 100) × $0.08-$0.15 CPE × niche multiplier
Rough published-range estimates
Feed post
$0-$0
Story
$0-$0
Reel
$0-$0
How to read the estimate
This calculator uses a common cost-per-expected-engagement pricing heuristic: follower count multiplied by engagement rate gives an expected engagement count, and the range prices those expected engagements at $0.08 to $0.15 each before applying the selected niche multiplier.
Stories and reels are shown as separate ranges because format changes the buyer's goal. Stories are estimated at 35%-65% of the feed-post range; reels are estimated at 125%-200% of the feed-post range.
These are rough published-range estimates, not InstaSeer measurements, income promises, rate-card advice, or a guarantee that a brand will pay the creator. Real pricing depends on audience quality, usage rights, exclusivity, production scope, whitelisting, category fit, and negotiation.
Niche multipliers used here
| Niche | Multiplier | Why it moves |
|---|---|---|
| General / lifestyle | 1.00× | Baseline creator sponsorship demand. |
| Beauty or fashion | 1.15× | Strong commerce fit and frequent campaign budgets. |
| Fitness or wellness | 1.10× | Clear buyer intent but broad category variance. |
| Food or travel | 1.05× | Useful for discovery, with more local budget variance. |
| Finance, B2B, or SaaS | 1.35× | Higher customer value can justify higher CPM/CPE. |
| Gaming or entertainment | 0.90× | Large audiences can face lower blended sponsorship rates. |
| Local service or low-ticket retail | 0.85× | Smaller addressable demand and tighter margins. |
Use the engagement rate calculator or open a sample report to see how InstaSeer puts public posting cadence, source links, and visible engagement beside the price conversation.