{
  "edition": "draft-1",
  "status": "approved-for-publication",
  "observedAt": "2026-09-15T15:24:30-07:00",
  "timezone": "America/Los_Angeles",
  "sources": [
    {
      "id": "campaignAnnouncement",
      "url": "https://novig.com/blog/sydney-sweeney-teams-up-with-novig-for-bold-new-just-sports-campaign",
      "supports": "Launch date, campaign description, strategic partnership and equity-holder claim",
      "sourceType": "primary-party",
      "retrievedAt": "2026-09-15T15:24:30-07:00"
    },
    {
      "id": "campaignInstagramPost",
      "url": "https://www.instagram.com/p/DdETzrvByqk/",
      "supports": "Direct campaign-post URL; the logged-out embed was unavailable at observation, so no post-level values were taken directly from it",
      "sourceType": "primary-party-access-limited",
      "retrievedAt": "2026-09-15T15:24:30-07:00"
    },
    {
      "id": "athleteResponse",
      "url": "https://apnews.com/article/sydney-sweeney-ad-novig-02491031050ed505840b8bda8ac2fdb3",
      "supports": "Named athlete criticism and Sweeney response context",
      "sourceType": "independent-reporting",
      "retrievedAt": "2026-09-15T15:24:30-07:00"
    },
    {
      "id": "campaignContext",
      "url": "https://www.fastcompany.com/91606949/sydney-sweeney-novig-ad-controversy-why-female-athletes-are-mad",
      "supports": "Campaign description, launch date and competing interpretations",
      "sourceType": "independent-reporting",
      "retrievedAt": "2026-09-15T15:24:30-07:00"
    },
    {
      "id": "currentProfileSummary",
      "url": "https://socialblade.com/instagram/user/sydney_sweeney",
      "supports": "Directly retained current public profile-summary fields; historical daily detail was not accessible",
      "sourceType": "direct-public-observation",
      "retrievedAt": "2026-09-15T15:24:30-07:00"
    },
    {
      "id": "reportedFollowerTimeline",
      "url": "https://nz.news.yahoo.com/sydney-sweeney-loses-more-200-183317724.html",
      "supports": "Variety-syndicated report of Social Blade follower changes",
      "sourceType": "syndicated-reporting",
      "retrievedAt": "2026-09-15T15:24:30-07:00"
    },
    {
      "id": "firstDayInteractionSnapshot",
      "url": "https://elpais.com/gente/2026-09-10/sydney-sweeney-o-como-utilizar-el-marketing-para-generar-conversacion-ahora-se-desnuda-para-un-anuncio-de-una-casa-de-apuestas.html",
      "supports": "More than 762,000 likes and 15,000 comments within 24 hours",
      "sourceType": "independent-reporting",
      "retrievedAt": "2026-09-15T15:24:30-07:00"
    }
  ],
  "directObservation": "current-profile-observation.json",
  "derivedAssets": {
    "follower-change.csv": "58be790c60cfcf23d333cc1834a765fd76e809136229ab1eba363e3a8aad952f",
    "follower-change.svg": "74bc17f29f103bdccafd5416eda0d9346b7689a21c9f3221c5675b66f19e427c",
    "benchmark-summary.json": "f367f341b3f940b9cb70713a5f7e835ac5f1d995f7b0d86372686a5f492fedfc",
    "current-profile-observation.json": "afc4d6db6e036c809b21484f24ff62f131847ca54df9502c9eab5fe35cc4d270",
    "publication-manifest.json": "3f6c6728e5dfe35a2ec33301e02836c2dbba983f0498a3919902a1cea552481b",
    "social-card-og.svg": "f46757ce7fd81badf5d6c60977786014dee10bcc1f0d6f7e923665afd43f2594",
    "social-card-16x9.svg": "9f8b3d637a77c379939750e1ae26b0856ca0a487f69e85332b2c7bf2de8abe36",
    "social-card-4x3.svg": "c517ca0611e452b0166ce1f40fa11014ea7180397eeac0e40b5de95412248ab3",
    "social-card-1x1.svg": "8487f22a89af011d76abe25c98ed8770b49f0a3750d6ca30f9219719856a4edb",
    "social-card-og.png": "8aa38b1c048682f14c966b455e9727c2477dacf2fa43ed9e6fa79874eb34fed2",
    "social-card-16x9.png": "7a52fa589234d698fbba8902e9d0453d18ef7645a1c4425b19f18106dc2b1188",
    "social-card-4x3.png": "8730304a9b3868289f11f491f253ac69240d666f896cf68f5db197241579153f",
    "social-card-1x1.png": "396546fed4baee05cd25025f470003bd84bc7fc200a4662fd1ae5f16684cc859"
  },
  "limitations": [
    "Daily follower changes are reported by published coverage citing Social Blade; Instaseer did not independently retain the underlying daily chart before publication.",
    "Two reported follower changes are rounded.",
    "The current displayed follower count is a scale reference, not a reconstructed historical denominator.",
    "Account-level net change cannot identify who followed or unfollowed, individual motivations, platform removals, or campaign causation.",
    "Visible interactions, follower movement, brand recall, sentiment and conversion are different measurements.",
    "The direct Instagram post was not available through a logged-out embed at observation; this does not establish that the post was removed."
  ]
}